Instagram Influencer Pricing Calculator

Find out what to charge for sponsored posts, reels, stories, and carousels. The calculator shows every assumption in the math, so you can defend your number when a brand pushes back.

Your Account & Deliverables

Enter your account stats, pick your deliverables, and choose any extras to calculate your influencer rates.

Account stats

Total followers

Your current follower count

Your niche

Niches with high purchase intent price higher

Engagement rate

Engagement rate (%)

Deliverables to price

Extras the brand is asking for

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FAQS

Instagram Influencer Pricing Calculator FAQs

A common starting point is about $10 per 1,000 followers for a feed post, then adjusted for engagement rate, niche, format (Reel, Story, carousel), usage rights, and exclusivity. This calculator walks through that math transparently.

Usually yes. Reels typically carry a higher format multiplier because they can reach beyond your followers. Stories often price lower; carousels and giveaway collabs sit in between.

Yes. Brand reuse of your content in ads commonly adds around +30%, and competitor exclusivity around +25%. Always negotiate these as separate line items on your rate card.

No — it’s an industry rule-of-thumb estimate with a suggested range. Real deals still move with content quality, audience trust, brand budget, and negotiation.